Digital Marketing Case Studies
Case Studies:1Akhara Veg — Google Ads Campaign Revamp
Primary Keywords: Google Ads case study, restaurant marketing, lead generation growth
Introduction
In the highly competitive restaurant industry, brands must attract high-intent customers efficiently while keeping marketing costs under control. Akhara Veg, a vegetarian restaurant brand, faced challenges with underperforming digital ads despite consistent spending. Through a restructured Google Ads campaign, the brand achieved a 70% increase in qualified leads and reduced acquisition costs significantly.
Background / About the Client
Client: Akhara Veg
Industry: Food & Beverage / Restaurant
Location: India
Akhara Veg is a growing vegetarian restaurant chain offering regional cuisines and family dining experiences. The brand sought to enhance online visibility and drive high-quality leads through paid search campaigns.
Challenge
- Low ad relevance and Quality Scores.
- Inefficient keyword targeting.
- High cost per acquisition (CPA).
- Weak tracking and performance reporting.
Strategy & Approach
The marketing team implemented a Single Keyword Ad Group (SKAG) structure to increase ad relevance and control. Key actions included keyword precision, custom ad copy, and bid optimization.
Implementation
Over three months, the team restructured the account, optimized landing pages, and conducted A/B testing to improve conversions.
Results
- Lead Conversions: +70%
- Cost Per Conversion (CPA): Decreased by 45%
- Clicks: Increased by 35%
Key Learnings / Takeaways
- Precise keyword segmentation improves performance.
- Ad relevance directly impacts conversion costs.
- Continuous optimization sustains growth.
Reference: Pronto Marketing — Google Ads Case Study: Akhara Veg (Post-Restructuring Results)
Frequently Asked Questions
By targeting people searching for nearby vegetarian or dining options, Google Ads ensures high-intent leads that are ready to visit or order.
SKAG helps in creating highly relevant ads, improving Quality Scores, reducing CPC, and boosting conversions.
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Case Studies:2Happynest — Meta Ads Campaign for Family Transformation Coaching
Primary Keywords: Meta Ads case study, Facebook Ads success, coaching business growth
Introduction
Visual storytelling and targeted engagement are vital for service-based businesses. Happynest, a family transformation coaching brand, used a refined Meta Ads (Facebook & Instagram) strategy to boost client engagement and awareness. The campaign achieved a 92% increase in monthly client inquiries and improved return on ad spend through creative optimization and lookalike targeting.
Background / About the Client
Client: Happynest
Industry: Family Transformation Coaching
Location: India
Happynest provides coaching services to families seeking guidance in personal growth, communication, and relationship management. Facing reduced engagement, the brand aimed to strengthen its reach through Meta Ads.
Challenge
- Decline in client inquiries and engagement.
- Low visibility in competitive coaching space.
- Limited awareness among potential clients.
Strategy & Approach
A full-funnel Meta Ads strategy was implemented with emotional and data-driven storytelling, leveraging audience targeting, ad creative, and social proof retention.
Implementation
Over a 30-day campaign, multiple ad variations were tested to identify top performers, optimizing budget for the best ROI.
Results
- Monthly Client Inquiries: +92%
- ROAS: 3.6x achieved
- Cost Per Acquisition (CPA): Reduced by 38%
- Organic Engagement: +60% increase
Key Learnings / Takeaways
- Authentic visuals drive engagement.
- Re-using social proof enhances credibility.
- Data-backed targeting and testing maximize ROI.
Reference:
Inflow Agency — Facebook Ads Case Study: Happynest (+92% Client Inquiries Growth in 30 Days)
Frequently Asked Questions
By targeting people searching for nearby vegetarian or dining options, Google Ads ensures high-intent leads that are ready to visit or order.
SKAG helps in creating highly relevant ads, improving Quality Scores, reducing CPC, and boosting conversions.
You can find your property registration details on TNREGINET
You can visit the official TNRERA
Case Studies:3Asur — SEO Growth for a T-Shirt Brand
Primary Keywords: SEO case study, T-Shirt e-commerce SEO strategy, organic traffic growth
Introduction
For e-commerce T-Shirt brands, long-term organic visibility is key to attracting new customers. Asur, a T-Shirt brand, aimed to dominate its niche search terms and boost organic credibility. With a strategic SEO roadmap focused on content quality, technical optimization, and backlink building, the brand achieved a 75% increase in top keyword rankings and consistent traffic growth.
Background / About the Client
Client: Asur
Industry: T-Shirt / Fashion E-commerce
Location: India
Asur designs and sells trendy T-Shirts online. The company wanted to improve search visibility and attract more organic traffic to its online store.
Challenge
- Poor rankings for key T-Shirt and fashion keywords.
- Weak domain authority and backlink profile.
- Limited long-form, keyword-rich content.
Strategy & Approach
The SEO campaign focused on content excellence, site optimization, and authority building with technical improvements and backlink acquisition.
Implementation
The SEO project spanned over a year with quarterly audits, content expansion, and ranking analysis to continuously refine results.
Results
- Top Keyword Rankings: +75%
- New Ranking Keywords: +6,500 gained
- #1 Rankings: Achieved for multiple long-tail niche terms
- Organic Traffic: +82% sustained growth
Key Learnings / Takeaways
- Consistent SEO execution leads to compounding results.
- Backlink quality drives trust and ranking stability.
- Technical precision and valuable content build long-term visibility.
Reference:
Upgrow Agency — Asur SEO Case Study (One-Year Growth Report)
Frequently Asked Questions
By targeting people searching for nearby vegetarian or dining options, Google Ads ensures high-intent leads that are ready to visit or order.
SKAG helps in creating highly relevant ads, improving Quality Scores, reducing CPC, and boosting conversions.
You can find your property registration details on TNREGINET
You can visit the official TNRERA